The NFL Super Bowl – The Ultimate Brand Activation
Frito-Lay is the official snack food sponsor for the NFL. Tostito’s, a Frito-Lay brand, rented the Silvercloud Airstream bar trailer for their Super Bowl LI Brand Activation. (Super Bowl 51 was the matchup between the Atlanta Falcons vs. the New England Patriots.)
The Tostito’s Cantina Features The Silvercloud Mobile Bar Trailer
The ‘Tostitos Cantina’ brand activation set up was located directly inside Houston’s NRG Stadium. This creative concept included a Tostito’s Cantina for serving food and drinks and an interview area for guests to mingle with NFL players before the game. The GIF Booth for animated photo opps with a branded hashtag of #TostitosPartyIRL was added to the photo backdrop inside the Cantina. The Silvercloud mobile bar trailer, branded with the Tostito’s logo, was used as a unique and fun serving bar to pass out free bags of Tostito’s chips during the Super Bowl.
Tostito’s, Uber & MADD Team Up For PSA At Super Bowl
1,000 lucky Super Bowl guests also received a limited-edition ‘Party Safe Breathalyzer Bag’ designed to let you know if you consumed too much alcohol. When blowing into the bag after consuming alcohol, it displayed a picture of a steering wheel above the words ‘Don’t Drink And Drive’ along with a $10 promo code for a calling an Uber ride. Tostito’s, Uber and Mother’s Against Drunk Driving teamed up on the special Tostito’s bag in order to bring awareness to drunk driving.
Want To Rent A Silvercloud Mobile Bar For Your Promotional Event?
Interested to learn more about renting the Silvercloud Mobile Bar trailer for your promotional event? Contact us for a custom quote for daily, weekly or monthly Airstream trailers for pop-up shops, touring product demo’s and more.
