Sparkling Ice was a key sponsor of the 2019 SxSW Festival and the Silvercloud Bar Trailer was used as a product sampling bar for Sparkling Ice’s line of zero calorie flavored water. The brand has 16 refreshing flavors that are perfect alone or used as a mixer for cocktails. Bartenders sampled two cocktails, a Star Ruby Mule and a Berry Spritzer, made with Sparkling Ice waters and Deep Eddy Vodka, a favorite local vodka brand. The Silvercloud Bar was placed outside of the large Sparkling Ice tent where brand ambassadors handed out bottles of Sparkling Ice to thousands of festival guests.