Activation Airstream Trailers in California

Silvercloud Trailer Events – California was hired by the global experiential marketing company, George P. Johnson, to be part of the Salesforce.com Dreamforce 2019 camp-ground themed event. Dreamforce is an annual conference and is one of the largest cloud- and SaaS-centric conferences in the world. This year’s event drew 171,000 technology professionals from around the world. The entire event was held in San Francisco, CA at the Moscone Center.

Custom Trail-Mix From the Trailer

George P. Johnson came to us with their vision of serving custom trail mix out of a vintage camper in the AppExchange area of the ‘campground’ activation setup. Our company built a custom wood sign with marquee lights around the perimeter. The sign was hung from the ceiling above our vintage Airstream Event Marketing trailer to draw guests to the AppExchange area of the event. The end-client, Salesforce.com, served custom-prepared trail mix out of our trailer.